Sidetracked with annie & nick
Produced and managed social content for the Sidetracked with Annie & Nick podcast, translating longer episodes into short-form, platform-native video to drive discovery. across TikTok and Instagram. Planned, edited and published content around episodes and cultural moments, working closely with editorial and production teams.
Some stats:
During a week featuring Cynthia Erivo, social uploads delivered 2.4 million video views in one week, representing 75% month-on-month growth, demonstrating the ability to build momentum and reach new audiences around key guests.