MUSIC UNCOVERED: DAVID BOWIE CHANGELING
Kate Moss explores the creative evolution of David Bowie in this BBC Sounds podcast. We ran a month-long social campaign, liaising with the David Bowie estate, V&A East Storehouse and BBC 6 Music to promote the offer. We worked with an external creative agency to commission content, from which we built a social strategy that sat across BBC Sounds’ and BBC 6Music’s social pages.
SOME STATS:
Total views: 2.85 million
Total engagements: 160k
Engagement rate of 5.7%